App Store developer earnings surpass $70 billion


Developers have now earned over $70 billion from the App Store
since it opened its doors in 2008. Apple says downloads have
grown over 70 percent in the last year alone, thanks in part to
“breakout hits” like Pokémon
and Super Mario Run.

When iPhone made its debut in 2007, there were no native
third-party apps; Steve Jobs wanted us to rely on web apps and
the few titles that came pre-installed with what was then
called iPhone OS. He later changed his mind, and in 2008, Apple
gave us the App Store.

It launched on July 10 with 500 titles, which seemed
impressive at the time, and the iPhone became an even more
appealing device. Almost nine years later, the App Store is
home to over 2.2 million titles and growing even more popular
by the day.

Apple today announced
that it has now paid out over $70
billion in revenue to iOS developers, while downloads have
grown over 70 percent in the last 12 months alone.

“People everywhere love apps and our customers are downloading
them in record numbers,” said Phil Schiller, Apple’s senior
vice president of Worldwide Marketing.

“Seventy billion dollars earned by developers is simply
mind-blowing. We are amazed at all of the great new apps our
developers create and can’t wait to see them again next week at
our Worldwide Developers Conference.”

Given than Apple takes a 30 percent cut of every penny a
developer makes, overall App Store revenue will have now
surpassed $100 billion. During its last earnings call, Apple
revealed App Store revenue grew 40 percent year-over-year.

The Gaming and Entertainment categories remain top dog — thanks
to titles like those mentioned above — while lifestyle apps
have grown 70 percent in the last year. The Photo and
Video category is up a whipping 90 percent.


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