Apple is already manufacturing its Siri-powered speaker

The Amazon Echo may finally have competition from Apple. The Amazon Echo may finally have competition
from Apple.
Photo: Jim Merithew/Cult of Mac

Apple’s grand unveiling of its Siri-powered home speaker could
come as soon as next week, according to a new report that
claims production on the new device is already underway.

Whispers that
Apple is
working on a speaker
to rival the Amazon Echo and Google
Home have been
swirling around the rumor mill
for months. Even though
Apple execs have downplayed the possibility of a Siri speaker
in the past, but it looks like it’s about to become a reality.
And it will boast some new tech its rivals don’t have.

“The device will differ from Inc.’s Echo and
Alphabet Inc.’s Google Home speakers by offering virtual
surround sound technology and deep integration with Apple’s
product lineup,” reports
, citing people familiar with the matter.

Siri-powered Services

releasing the new Siri speaker, Apple will be able to provide
iOS users with a hub to automate home appliances and lights
through HomeKit. It could also help lock customers deeper into
Apple’s ecosystem and services.

Boosting services through the speaker
could be key for Apple to hit its goal of doubling services
revenue by 2020. If it does, Apple’s services will generate
enough money to be a Fortune 100 company all on its own.

of the speaker will allegedly be done by Inventec Corp. The
Taipei manufacturer also makes Apple’s new AirPod wireless
earbuds that have earned rave reviews since their debut last

Along with
packing surround sound audio, Apple has also considered adding
sensors that can measure the acoustics of a room and then
adjust levels automatically. Third-party services will also
likely be integrated into the speaker so that it is more
competitive with the Amazon Echo and Google Home.

If Apple
does announce the speaker at WWDC don’t expect it to be
available immediately. The report claims that units won’t ship
until later this year, giving devs plenty of time to integrate
their applications with it.


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