Apple Music boss enrages Twitter after Rihanna incident during NBA Finals

Eddy Cue had the best seats in the house to watch the Warrior's comeback. Eddy Cue has the best seats at
Oracle Arena.
Photo: SF Chronicle/Twitter

The internet is furious at Apple Music boss Eddy Cue after the
exec was supposedly spotted heckling singer Rhianna last night
during Game 1 of the NBA Finals in Oakland.

Video of Cue at the game appears to show the Apple VP telling
Rihanna to sit down. Rihanna had been doing a bit of heckling
herself during the game, yelling at Warriors superstar Kevin
Durant. Twitter immediately went in on Cue for going at
Rihanna, but most people thought he was just your average
court-side rich white guy.

This isn’t the first time Cue’s caused some controversy on the
Golden State’s home floor. During the 2015 NBA Finals, Cue was

photographed giving LeBron James the business
. Last year he
was the
team’s biggest cheerleader
when it came back from a 3-1
game deficit in the Western Conference Finals.

Some Rihanna fans have called
Cue to apologize or be fired because of the incident. There’s
no audio of what Cue said while pointing downward as he faced
Rihanna. However some tweeters are claiming he said, “Bitch,
sit down

Cue replied to the original tweet that sparked the controversy
last night, saying that it’s all a misunderstanding and that he
was talking to a friend a few seats over.

Apple has a close relationship with many of the Warriors
players. 2016 league MVP Steph Curry has appeared in Apple’s
ads in the past.

A recent report also revealed that
Kevin Durant has gotten close to Apple execs
and even
watched the 2016 Presidential election results with Tim Cook at
Eddy Cue’s house. Durant even consulted with Steve Jobs’ wife,
Laurene Powell Jobs, on businesses he’s interested in Silicon


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