Apple’s first original series ‘Carpool Karaoke’ finally gets a premiere date: August 8


Apple’s Carpool Karaoke now has a
new premiere date.

Apple senior V.P. of Internet Software and Services, Eddy
Cue, tweeted
that Carpool Karaoke will stream on Apple Music
starting Tuesday, August 8. The series is a full-length version
of the popular segments on The Late Late
 with James Corden. It
was originally scheduled to debut in April but was
mysteriously postponed.

Apple has not given an explanation as to why the series had to
be pushed back. In February, the company released a promo
featuring segments with A-list celebs, including Will Smith,
Alicia Keys, and Ariana Grande.

Carpool Karaoke will be Apple’s first original
series to stream exclusively on Apple Music. Along with the
reality competition series Planet of the Apps, it
marks Apple’s star-studded move into original programming
intended to make Apple Music somewhat of a hybrid between
Spotify and Netflix.

Planet of the Apps was originally slated for a spring release
date, as well, but it seems that show has also been pushed
back. There is no word on when the Shark
-meets-The Voice competition will premiere.

The story behind the story: Up until now,
Apple has relied on bringing big stars to Apple Music in order
to remain competitive in streaming media. Shortly after it
launched, Apple Music scored exclusives from Taylor Swift and
Drake (who have also appeared in ads for the music service). In
a similar fashion, Apple’s original programming has been
banking on celebrities. Planet of the Apps features
Gwyneth Paltrow.

The fact that both of these shows were pushed back could signal
a shift towards something more ambitious, or at least more
original. Earlier this year, Apple reportedly
met with former HBO executive Michael Lombardo
to re-assess
its video strategy. As HBO’s head of programming, Lombardo was
responsible for green-lighting Game of Thrones,
True Blood, and Silicon Valley.

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