After helping unveil Apple’s huge software updates and new
hardware lineup, Apple CEO Tim Cook sat down for a post-keynote
interview where he discussed topics like the new HomePod and
President Donald Trump.
Bloomberg interview, Cook shares why customers should buy
the new HomePod instead of rival options from Google. Plus he
talks about Donald Trump and why political action committees
are kind of useless.
HomePod vs the competition
“I think when people listen to it they’re going to be shocked
by the sound,” said Cook. The CEO explained that Apple is
seeking to reinvent home audio in a similar fashion to how the
iPod reinvented mobile music.
The underlying technology has been in the works for years.
Apple wanted to create a high-quality music experience, but the
speaker does a number of smart things too thanks to its Siri
What took HomePod so long?
Siri-powered speaker has seemed like an obvious product for
Apple to try for years. Amazon and Google have gotten a head
start with their offerings, but Cook says Apple wasn’t worried
about being first to the market.
about being first, it’s about being the best. And giving the
user and experience that delights them everytime,” explained
Cook. “We don’t let that impatience result in shipping
something that’s just not great.”
wouldn’t say what new features are coming to the iPhone later
this year. Instead he hyped up iOS 11 as the biggest iPad
release ever along with the new AR features for iPhone.
“I think we’ll have the largest augmented reality platform in
the world. I’m incredibly excited to see what developers come
up with with ARKit.” Cook wouldn’t comment on when a consumer
AR product will be available. First Apple needs to build the
foundation, according to Cook.
On Donald Trump
Tim Cook confirmed that he never joined a White House advisory
committee for President Donald Trump, unlike SpaceX CEO Elon
Musk who resigned from the council after the administration
pulled out of the Paris climate agreement.
“I don’t find councils and committees to be terribly
productive. It wasn’t about not wanting to advise on something
that we thought should be heard,” Tim Cook explained. “He
didn’t decide what I wanted him to decide,” Cook said of the
president. “He decided wrong. It’s not in the best interest of
the United States what he decided.”
The Apple CEO says he will still offer advice to Trump on
matters that are important to him and the U.S.
Climate change fight continues
Once Trump announced his plan to pull out of the Paris accord,
Tim Cook sent Apple employees an email saying the company would
continue to fight climate change and pursue renewable energy.
“If you can help your
country and you do that by interacting, then you do it. Country
eclipses politics.” said Cook. “If I get the chance to go pitch
the Paris agreement again, I’m going to do it again, because I
think it’s very important that we fight climate change on a