High Employee Turnover Rate in China’s Internet Industry: LinkedIn


A recent survey by professional networking site LinkedIn found that employees in China’s Internet industry stay an average of 2.5 years in a same company, far lower than the situation in other industries.

The survey also found that 40 percent of its members who work in the Internet industry have studied abroad, particularly computer and business administration majors. In the industry in China, the ratio of management staff and high-ranking technical personnel to entry-level employees is 6:4.

According to LinkedIn’s database, there are over 280,000 individuals in the Internet industry, with an average experience of 5.87 years, much lower than the employees in other industries. The surveyors believed the rapid growth of the industry more or less contributed to the higher turnover rate. China’s Internet industry mostly takes place in Beijing, Shanghai and Shenzhen.

Some 43.5 percent of the employees in the industry have studied abroad, with 97 percent of them receiving further education in their original field of study, according to the survey. Management and high-ranking technical personnel account for 60 percent of the workforce in the industry, compared to entry-level employees’ 40 percent. Java, Linux and JavaScript are the three most appreciated skills.

Due to its competitive salary and prospects, the Internet industry in recent years has attracted many new graduates. Chinese Internet leaders Tencent, Baidu and Alibaba ranked the top three in terms of the ability to attract young talent in campus recruitment events. China’s Internet industry overall has a high turnover rate, particularly in engineering, sales and technical divisions, where employees spend 2.2 years on average on the same job.

Ranking of skills associated with highest turnover rates (from left to right: Engineering, Sales, Information, Media, Marketing, Human Resources, Research, Business Management, Product Management, Design)

(Photo courtesy of Flickr/Ray_from_LA CC BY 2.0)