Destiny has over 16 Million Registered Players, Claims Activision Blizzard


Activision Blizzard Inc. announced its annual earning figures for 2014 on Thursday, and according to Activision, over 16 million people have registered to play the sci-fi shooter Destiny game that was launched in 2014.

Based in Santa Monica, California, Activision Blizzard is one of the most profitable gaming companies in the world, with offices in United States, Asia and Europe. It is known for creating games for all major interactive platforms. Call of Duty, World of Warcraft, Skylanders, Hearthstone and Destiny are some of the popular games developed by Activision.

According to latest figures revealed by Activision, it was number 1 retail publisher in North America and Europe combined. Company’s three games, Call of Duty®: Advanced Warfare, Destiny, and Skylanders® Trap Team, were among top five best-selling new releases in 2014. Call of Duty: Advanced Warfare was the best-selling console game world wide in 2014.

Activision Blizzard had a busy 2014, the year in which it launched many new games and expanded some established games. Destiny was a big launch of 2014, with company spending about US$500 million in developing and marketing of this game. It was the top-selling new video game IP for 2014 and also the most successful new video game franchise launch to date. According to Activision data, active players of Destiny are spending an average of over three hours per day on this game. The company has not revealed the actual figure of regular players of this game.

Hearthstone, a combat game, was also launched in 2014 and, according to Activision, it has about 25 million registered players.

For calendar year 2014, Activision Blizzard reported non-GAAP net revenues of $4.81 billion. For 2013, this figure was $4.34 billion. On a GAAP basis, the company’s net revenues were $4.41 billion, a little less than $4.58 billion for 2013.

“2014 was another successful year as we achieved record results and introduced new franchises with outstanding gameplay, expanded on exciting new business models and continued investing in some of the world’s most important entertainment franchises.” said Bobby Kotick, CEO, Activision Blizzard. “We delivered record earnings per share which increased more than 50% from the previous year, double-digit revenue growth, and record high-margin digital revenues that represent an all-time high of 46% of total revenues (all non-GAAP).”

Activision expects lower revenues in 2015 due to foreign-exchange market impacts. However, it believes 2016 will be a good year in terms of revenues and profit growth.

Category: Games